American Horror Story: Asylum Polyvore Contest – Created a contest specifically aimed at promoting the upcoming season of AMERICAN HORROR STORY: ASYLUM. Fans were encouraged to build a collage using show specific marketing imagery. They were able to share their art with friends through social media, and their designs were entered into a contest. Each collage incorporated show title and tune in, thus furthering the marketing and its message. The ability to integrate with the site to seamlessly execute the creative made the message more appealing and popular as it felt organic to its audience. The contest had one of the highest participation rates to date.