DAG & Associates, INC. was founded on one simple belief: the best ideas are only as valuable as the strategy behind them.

I partner with business leaders and key decision-makers at small- to mid-sized companies to clarify vision, define direction, and generate big ideas they can execute with strategic precision. My role is to simplify complex business and marketing challenges, align messaging, and develop practical strategies that position organizations for sustainable growth.

My career began as a Media Planner, where I developed advertising strategies for iconic brands such as Lexus. Early on, I was among the first to recognize the potential of podcast advertising as an emerging media channel—long before it became a mainstream marketing strategy. I later joined FX as Director of Marketing, where I recognized the opportunity to leverage short-form online content before it became an industry standard, producing promotional campaigns that expanded reach, increased awareness, and attracted new audiences.

Today, I bring more than two decades of experience across advertising, entertainment, and a variety of specialized industries to every client engagement. Whether helping an organization at a crossroads, helping a business leader gain clarity, or creating a strategic game plan for growth, my intention remains the same: to provide clarity, generate innovative ideas, and develop strategies that drive meaningful growth.

Big ideas backed by strategic precision create lasting results. Every recommendation is made with your organization’s best interests in mind.