JUNE COMEDIES

fx-comedies

To take advantage of a high profile environment, Yahoo’s Homepage, FX chose to use a “Rubik’s” cube creative execution to seamlessly integrate the distinct looks of four FX shows all premiering on the same night. By devising an animated 3D cube and devoting each side of the cube to one of the four shows, FX highlighted the unique personality of each comedy. A simple click on each side of the cube provided users with the opportunity to sample content from each of the four shows.